Braun Newsroom

Recent Study Conducted by Braun Reveals Nearly 80 Percent of Men Look for Time Saving Tricks in Their Morning Routine

Braun Challenges Men to Focus on What Really Matters with Series 3 ProSkin 3000s and Styling Portfolio

Tuesday, January 30, 2018 9:30 am EST



Public Company Information:

"We are shaped by challenges, and challenges shape us in return"

NEW YORK--(BUSINESS WIRE)--Every minute counts, and Braun, the world’s most trusted* grooming brand, understands the importance of kicking the day off right with an efficient grooming routine. In a recent global study conducted by Braun, the majority of men admit to multi-tasking in the morning in order to get out the door as soon as possible. While well-kept millennial males are conscious of their busy schedules, Braun is aiming to motivate them to stretch their limits each and every day.

The Braun Series 3 ProSkin 3000s and Braun Styling Range provide smooth shaves and facial grooming styles that every man needs to take on the rest of the day’s challenges, whether it’s a presentation at work or running weekend errands. Braun’s grooming tools allow guys to spend less time shaving and styling so they can turn their attention to other responsibilities.

“We are shaped by challenges, and challenges shape us in return,” explains Alessandra Dolfini, Global VP, Braun. “Luckily, Braun equips men with the tools to help power up their facial hair style, and offers a wide range of state-of-the-art grooming products, so they can easily master anything that comes their way.”

The study shows that 44% of men are finding ways to simplify their grooming routine, with 31% working to limit the number of products they use and 26% using multi-purpose product. In addition, 62% will buy products that make tasks easier and 54% look for grooming solutions that save them time.

For those moments that matter, guys need superior grooming tools. Braun understands the importance of flexibility and exploits the power of its smart technology, innovation and design to deliver a superior shaving and styling experience. While a Braun Series 3 ProSkin 3000s provides utmost precision with just one stroke, Braun’s styling tools allow men to style their facial hair to perfection.

Braun Series 3 ProSkin 3000s

Its advanced MicroComb technology, a comb-like structure that guides the beard hairs into the cutting element of the trimmer, reduces overall shaving time and skin irritation by cutting short and long hairs simultaneously with every stroke. A sophisticated shaving system of three independently floating cutting elements and two SensoFoilsTM adapt to every facial contour to offer a comfortable shave that is faster than ever before. The extra-large precision trimmer and ergonomic grip is ideal for a gentle shave with total control.

Braun Styling Range - MGK3045

A man’s grooming style is a reflection of who they are. The ultimate all-in-one face, hair and body multi-grooming kits from Braun allow men to take control of their style and create defined looks that are unique to them. Individually assorted for grooming the face, head and body, the Braun MGK3045 packages highly durable grooming essentials together. Whatever the styling job is, these tools make sure it gets done properly, fast and fuss free. They adapt to any styling preference – from precision trimming to contour edging and beard styling – to give men the freedom to create a variety of looks.

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*All stats quoted taken from Braun owned research

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


For Procter & Gamble
Kristyn Haertel, 212-796-9861