Braun Newsroom

Braun Upgrades Grooming Routines in 2019 with Launch of New Multi-Grooming Kit

Braun takes his shaving & styling experience to the next level with MGK5080

Wednesday, February 20, 2019 9:05 am EST

Dateline:

NEW YORK

Public Company Information:

NYSE:
PG
"Equipped with shaving and styling tools, our multi-grooming kits are designed to help men focus on what matters when it comes to nailing their ultimate grooming look, wherever they may be."

NEW YORK--(BUSINESS WIRE)--Today, Braun, the world’s most trusted* grooming brand, unveiled the latest addition to its product portfolio – a full range of new beard trimmers and grooming devices. The MGK5080 9-in-1 multi-grooming kit anchors Braun’s portfolio expansion and further strengthens the brand’s shaving and styling credentials by providing the perfect precision tools for men who want to keep their look both fresh and flexible.

Braun multi-grooming kits enable men to create any look they want with versatile grooming and styling essentials. The MGK5080 consists of 9 attachments and includes a face and beard trimmer, hair trimmer, body groomer, and an ear and nose trimmer. Whatever the styling job is, these tools make sure it gets done properly. In addition, the multi-grooming kit includes a Gillette Fusion5 ProGlide razor with FlexBall technology to ensure a clean shave on both the neck and face. The enhanced styling range features lifetime sharp blades for even beard trimming and hair clipping, as well as 13 length settings with only four combs for a range of different beard and hair styles.

In a recent study conducted by Braun, over half of men (53%) agreed they are likely to stock up on grooming and personal hygiene products while traveling, while 39% say they always make sure they pack their shaver and/or razor for fuss-free grooming.

“We set out to update our styling range by launching a new multi-grooming kit to cater to the specific needs of every modern man,” shared Alessandra Dolfini, Global VP, Braun. “Equipped with shaving and styling tools, our multi-grooming kits are designed to help men focus on what matters when it comes to nailing their ultimate grooming look, wherever they may be.”

Keeping in mind the man on-the-go, whether heading on a business trip or a music festival getaway, the MGK5080 features a Li-ion+ battery for 150% longer running time and a 100% washable rechargeable trimmer. Thanks to a longer battery life, Braun provides men the opportunity to look their best with a travel-friendly grooming and styling solution.

The MGK5080, the newest addition to the Braun product portfolio, is the ultimate grooming essential with its all-in-one face, hair and body trimmers. With help from Braun, men can take control of their style and create defined looks that are unique to them.

For more information, please visit news.braun.com.

*All stats quoted taken from Braun-owned research

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

Contact:

For Procter & Gamble
Danielle Dussault, 212-796-9816
danielle.dussault@ketchum.com