Braun Newsroom

Braun Unveils Tips to Achieve the Latest Grooming Trends and Must-Have Tools to Head Back-to-School in Style

Braun encourages young men to master the art of grooming with Braun Series 3 Shave & Style and Multi-Grooming Kits

Tuesday, August 22, 2017 9:30 am EDT

Dateline:

NEW YORK

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NYSE:
PG
"Grooming plays a key role in achieving success - both in and out of the classroom"

NEW YORK--(BUSINESS WIRE)--This back-to-school season, Braun, the world’s most trusted* grooming brand, is equipping young men everywhere with tips and tools to power up their grooming style. The journey from adolescence to adulthood is the time for every guy to experiment and that begins with identifying personal style, including facial hair. Testosterone drives facial hair growth, thus increasing the need to tackle stubble. With the Braun Series 3 Shave & Style and a vast line of multi-grooming kits, Braun offers products for men to achieve virtually any grooming style – no matter what their needs may be.

In a recent study conducted by Braun, young men discussed their grooming experiences and whether or not they feel equipped enough to make the successful transition into the next level, adulthood. Research revealed that shaving education makes up only 1%* of the online search category around beards, whereas 96%* of young men search for beard styling-related topics, proving that they are in fact keen to learn and achieve on-trend facial grooming styles as long as the content doesn’t appear over-educational. As a result, Braun celebrates the transition from boy to man this back-to-school season, by giving young men the right tools to master their facial grooming look as they embark on the next chapter of their lives.

“Grooming plays a key role in achieving success - both in and out of the classroom,” explains Ben Wilson, Industrial Designer at Braun. “With the styling products offered by Braun, including the Series 3 Shave & Style and multi-grooming kits, we’re giving young men the tools to find the right looks for them, while providing the best shave and style experience – one that’s also kind to the skin.”

BRAUN SERIES 3 SHAVE & STYLE

Braun is simplifying the grooming routine – making it easier than ever to face a demanding world with the Series 3 Shave & Style, the perfect tool for young men who want a quick, fuss-free shave. The Shave & Style features a 3-Flex head and advanced MicroCombTM technology, which provides a comb-like structure to cut long and short hairs simultaneously with every stroke. The triple action cutting system provides the freedom of choice between a clean shave and a precise beard style with one device. It banishes stray hairs for longer with the sophisticated shaving system and two SensoFoilsTM elements which adapt effortlessly to every facial contour to offer a smooth finish, so young men can stack up style points with a fresh grooming look.

BRAUN’S STYLING RANGE – MULTI-GROOMING KITS

Braun understands that young men want to achieve their desired look with precision and ease, which is why they launched a styling range of four new multi-grooming kits. Featuring up to nine-in-one attachments, the tools are adaptable to any styling preference and are versatile to get all the jobs done. Whether it’s precision trimming or contour edging, young men have the freedom to find the exact right beard style with these highly durable tools. Wet & Dry technology in the all in one Head-to-Toe trimming kit allows them to have full flexibility in their grooming routine and comfortably shave in the shower.

For more information, please visit news.braun.com.

* Based on P&G owned Consumer & Market Knowledge research, conducted in 2016.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

for Procter & Gamble
Kari Stephenson, 212-796-9813
Kari.stephenson@ketchum.com