Braun Newsroom

Braun Launches New Styling Range Inspiring Men to Let Their Style Out

Tuesday, January 17, 2017 9:18 am EST

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NEW YORK

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PG
"That’s why we set out to create a product that is not only high performing, but also accomplishes the many jobs to be done within a grooming routine. We want guys everywhere to let their facial hair style out with our new range of styling products."

NEW YORK--(BUSINESS WIRE)--Braun, the world’s most trusted* grooming brand, has set out to update its styling range by launching a NEW range of multi-grooming kits and beard trimmers. As facial hair is an integral piece of the style puzzle, getting the right look is essential to every man’s style persona. With this in mind, Braun designed a NEW range of four styling kits and two NEW beard trimmers to include tools that are fast, adaptable to any styling preference and versatile to get all the jobs done, giving men the freedom to create a variety of looks.

In a recent survey conducted by Braun, 44% of US women said they most wanted stubble to be the biggest facial hair style for 2017. As a result, Braun is equipping young men with the tips, hacks and tools so they can take their style game to the next level. The updated styling range features four new versatile multi-grooming kits, as well as two improved beard trimmers with up to 39 precision length settings for ultimate precision and 100% styling control. With four detachable combs and a running time of up to 60 minutes, the NEW multi-grooming kits ensure ultimate versatility to enable men to express their true self.

To ensure that men have all the tools he needs, Braun is adding the latest Gillette technology to its styling offering: Two trimming kits as well as the Braun Beard Trimmer BT3040 with 39 precision length settings include a Gillette Fusion ProGlide with the pivoting FlexBall Handle that virtually gets every hair. The Braun Face & Body Trimming kit is further supplemented with the Gillette BODY razor, the first razor built for the terrain of a man’s body. The Braun Styling Range will be available at retailers beginning January 2017 in the United States, ranging from $24.99 -$64.99.

“At Braun we know men’s grooming habits are unique to each individual,” said Braun Grooming Expert, Sascha Breuer. “That’s why we set out to create a product that is not only high performing, but also accomplishes the many jobs to be done within a grooming routine. We want guys everywhere to let their facial hair style out with our new range of styling products.”

MULTI-GROOMING KITS

Featuring the latest cutting element technology, Braun ensures that the blades of the included precision tools last for the lifetime of the product. Whether it’s precision trimming or contour edging, men can be in control of their style with these highly durable tools. With 60 minutes of cordless trimming and wet & dry technology in the all in one Head-to-Toe trimming kit, Braun allows men to have full flexibility with their grooming regimen and comfortably shave in the shower. The newest multi-grooming kit offerings include:

  • 6 in 1 – Braun Face & Head Trimming kit MGK3020, MSRP $24.99-$29.99
  • 7 in 1 – Braun Face & Head Trimming kit + Free Gillette Body MGK3040, MSRP $34.99-$39.99
  • 8 in 1 – Braun Face & Head Precision trimming kit + Free Gillette Flexball MGK3060, MSRP $39.99-$44.99
  • All in 1 – Braun Head to Toe Trimming kit + Free Gillette Flexball MGK3080, MSRP $59.99-$64.99

BEARD TRIMMERS

The NEW Braun beard trimmers each feature a precision dial that lets men choose the optimal shaving length with accuracy. Depending on the model of the trimmer, men are given up to 39 exact length settings. The precision comb for short beards (1-10mm) with 0.5mm steps is designed to deliver even and exact results. An additional long beard comb (11 -20mm) with 2mm steps enables men to easily maintain a longer beard style. The blades of the NEW Braun Beard Trimmers are engineered to last for the lifetime of the product. The stainless steel blades are stamped, shaped and polished for maximum evenness and sharpness. This creates a seamless movement between the cutting elements, just like scissors. Batteries are made to last a lifetime, with 60 minutes of charging time allowing up to 60 minutes of powerful performance. The newest beard trimmers include:

  • Braun Beard Trimmer with 1 comb for 20 precision length settings BT3020, MSRP $24.99-$29.99
  • Braun Beard Trimmer with 2 combs for 39 precision length settings + Free Gillette Flexball BT3040, MSRP $34.99-$39.99

For more information, please visit news.braun.com.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

for Procter & Gamble
Emily Amato
212-796-9820
emily.amato@ketchum.com