Braun Newsroom

Braun Unveils New Study Revealing Key to Success in Daily Morning Routine; Launches “Morning by Design”

Wednesday, November 2, 2016 8:00 am EDT

Dateline:

NEW YORK
"We are proud to share our research and launch Morning by Design, which focuses on how the secret of success starts with a great shave, and the importance of designing your morning routine to boost confidence and tackle the day"

NEW YORK--(BUSINESS WIRE)--As daylight savings officially comes to a close, Braun, the world’s most trusted* grooming brand, has teamed up with Dr. Michael Breus, sleep doctor and best-selling author, to unveil the secret to success in work, life and love. In partnership with Dr. Breus, Braun reveals how we can all become better in the morning, and the critical, yet often underestimated, factor of grooming. Through Morning by Design, Braun is giving men the tools, down to the smallest detail, to put them in control of their morning, and boost their performance so they are prepared to take on their day.

According to Dr. Breus, the best time of the year to change your routine is in autumn when the clocks go back. He further explains that achieving that morning person feeling is not as difficult as many would think. With a little dedication and the right routine, consumers nationwide can experience the morning benefits they thought were impossible.

“An area of the morning routine that has seen a large growth of focus is grooming,” adds Dr. Breus. “Men have never been more under the microscope than we are today and are keen to ensure the grooming regime plays an integral role.”

And, it’s the tools by Braun that make men achieve their sharpest look setting a new standard of excellence. Braun offers a wide portfolio of grooming products, including electric shavers (Series 3, Series 5, Series 7, Series 9), suitable for men at nearly any age. The Braun Series 9 includes a SyncroSonic™ head with five unique shaving elements – each specialized for different types of hair – is designed to capture more hair in one stroke (than any other shaver) and ensure users don’t miss flat lying hair or hair growing in different directions. Because of its incredible attention to detail, the Series 9 is a must have for the man who won’t compromise on the shave in his daily routine.

“It’s all about being efficient with your mornings! When you travel as much as I do, I can rarely stick to the preferred routine I am used to from home, but using a Braun is one of the few elements of my morning routine I never have to worry about,” shares Scott Schuman, Founder of The Sartorialist. “Your performance can drop when you aren’t feeling your best, and I know I can count on the Braun Series 9 to deliver extraordinary results.”

Through a new study of nearly 450 men**, Braun has unveiled that by making subtle shifts in daily morning habits, the body clock can be manipulated to make mornings not only more tolerable, but help with our daily outlook. If optimized, a person’s morning routine can boost energy, increase focus and build self-esteem.

This new research has allowed Braun and Dr. Breus to design a matrix allowing people to uncover their ideal morning routine by answering a few questions to identify their body clock personality. By utilizing the Morning by Design calculator, consumers nationwide can design their perfect routine, set objectives for the day and achieve them*.

“We are proud to share our research and launch Morning by Design, which focuses on how the secret of success starts with a great shave, and the importance of designing your morning routine to boost confidence and tackle the day,” describes Sascha Breuer, Braun Grooming Expert.

The Braun portfolio of electric shavers, including the Braun Series 9 is available for purchase at Amazon.com, Walmart.com, and Target.com, as well as online at braun.com.

* Tested on 3-day beards vs. leading premium tier products

** Please see Braun Morning by Design report: www.braun.com/study-results

About Dr. Michael Braus

Dr. Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. His latest book “The Power of When” will be published in September 2016 and presents Dr. Breus’ new program on how to identify your chronotype, reveal your body’s natural schedule and unlock hidden potential.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Ketchum on behalf of Braun/P&G
Danielle Dussault, 212-796-9816
danielle.dussault@ketchum.com